A trade mark is the means by which a business identifies its goods or services and distinguishes them from the goods and services supplied by other businesses.
Registering a trade mark documents your right to a particular trade mark and makes it easier to prevent others from using it. The trade marks you use for your goods and services are usually the result of considerable investment of time and money. They may be amongst your most valuable assets so it is important to protect them.
Any sign capable of being represented graphically can be registered. Marks may be a combination of words (including slogans), letters, and numerals. They may consist of drawings, symbols, three dimensional signs such as shape and packaging of good, audible signs such as music or vocal sounds, fragrances or colours.
Ignoring the Intellectual Property Rights (IPR’s) inherent your business opens up the possibility of competitors taking advantage of your technical innovations, business ideas, goodwill and reputation in the market. Persistence and vigilance in protecting IPR’s will ensure that a competitor, infringer or counterfeiter will decide to look elsewhere. Remedies include Court Orders for a share of the infringer’s profits or destruction of the infringing products.
The Irish Government introduced a tax relief on the costs of acquiring intellectual property by way of an offset/writedown mechanism. This means that clients can now increase their asset base by registering their business name, product or brand as a trade mark, or they can purchase marks, domain names, patents, trade secrets and a variety of other IPR’s from third parties, and write off the cost in full as a capital allowance against the taxable income of their business.
As experts on Intellectual Property (IP) and registered trademark attorneys, our trade mark partners will be happy to advise generally on brand protection and also the process, costs and benefits of registering your business or product as a mark. For more information and a free consultation on trademark registration, please Contact Us today!Contact us now for further details